Mishimoto is thrilled to be named the official cooling sponsor in a partnership with the 2012 King of Europe Drift Series. The eight-round battle will commence in Poland this month, with the remaining competitions taking place in various countries throughout Europe. Several television channels spanning throughout 76 countries and four continents will provide coverage of the events to 68 million viewers, along with a strong Internet presence. Mishimoto sincerely looks forward to this newly established partnership and anticipates a highly successful and exciting season for all parties involved.